Labra, an AWS Premier Tier Services Partner and winner of the 2025 AWS Global Partner of the Year award, today announced it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS). Under the agreement, Labra will expand its AI-powered data intelligence, end-to-end automation, and purpose-built platform and advisory capabilities to help Independent Software Vendors (ISVs) achieve more in AWS Marketplace.
Labra is an end-to-end, AI-native Cloud GTM platform, giving ISVs a seamless connection between their CRM systems and AWS Marketplace. The platform automates the full cloud GTM workflow, from listing to co-sell opportunity synchronization and relationship management, enabling software companies to reduce operational overhead, close deals faster, and scale their AWS business globally. The SCA positions Labra to deliver end-to-end solutions that address the full lifecycle of an ISV’s cloud go-to-market journey.
“AWS Marketplace is one of the fastest-growing software consumption paths for enterprise software, but navigating and scaling within it requires a unique combination of technology, automation, relationships, and support,” said Dominic Garabedian, GM & VP of Sales and Marketing at Labra. “Most ISVs have one or the other. Through this SCA, Labra customers get both, a purpose-built platform demonstrating time to value and an AWS Partner that sits at the table with AWS.”
The SCA represents the culmination of Labra’s deliberate, milestone-driven journey with AWS. Labra earned AWS Premier Tier Services Partner status, before being named AWS Global Partner of the Year in 2025, one of the most competitive distinctions in the AWS Partner Network. The SCA is the next step in delivering impactful revenue outcomes for ISVs worldwide.
Sridhar Adusumilli, CEO and Founder of Labra, said, “ISVs leave significant revenue on the table because cloud marketplace motions are complex and under-resourced. We built Labra to solve this potent but solvable problem. Each milestone we’ve hit with AWS reflects the fact that we’re building something that actually moves the needle for our customers. This agreement accelerates that mission at scale.”
For ISVs, this investment translates directly into faster time-to-revenue in AWS Marketplace, with a focus on outcomes like accelerating marketplace adoption, driving revenue growth, and co-selling at scale with the AWS field team.
About Labra
Labra is an end-to-end, AI-native Cloud GTM platform that helps ISVs list, transact, and co-sell on cloud marketplaces. Built on a foundation of AI-powered data intelligence and deep automation, Labra streamlines every stage of the cloud marketplace journey, from listing and private offer management to co-sell execution and marketing. As an AWS Premier Tier Partner and 2025 AWS Global Partner of the Year, Labra gives software companies the platform, intelligence, and partnership depth to grow cloud marketplace revenue faster. Learn more at labra.io.
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